Videojuicer branding design direction 2012

Mood boards for 5 design directions for Videojuicer's new brand identity: Metaphor, Illustration, Tangible, Organic and Animation. After endless meeting the company went for Tangible & Illustartion.

My biggest inspiration for this project came from the artists Nicole Martinez; The Design Surgery for the "Times"; Iv Orlov; Studio Muti; Zim & Zou and Zhivko Dimitrov

Hope you will enjoy!